215% Increase in Funding Volume in Just 6 Months

How Capital First Funding transformed their business with premium UCC leads

Key Results

✓
215%
Increase in monthly funding volume
✓
68%
Reduction in cost per acquisition
✓
12
New sales representatives added

Executive Summary

Capital First Funding, a merchant cash advance provider established in 2012, was struggling with inconsistent lead quality and high acquisition costs. This case study details how they implemented Master MCA's premium UCC leads to achieve a 215% increase in monthly funding volume, reduce acquisition costs by 68%, and expand their team by 12 new sales representatives in just 6 months.

Their success demonstrates the transformative impact of high-quality, verified UCC leads on a merchant cash advance business's growth and profitability.

Company Background

Founded in 2012, Capital First Funding is a mid-sized merchant cash advance provider based in Chicago, Illinois. Prior to working with Master MCA, they had a team of 35 employees, including 8 sales representatives, and were funding approximately $1.2 million per month in merchant cash advances.

The company specializes in providing working capital to small and medium-sized businesses across various industries, with a particular focus on retail, restaurants, and service businesses. Their typical advance ranges from $15,000 to $250,000 with terms between 6 and 18 months.

Capital First Funding's Chicago headquarters

The Challenge

Before partnering with Master MCA, Capital First Funding faced several significant challenges that were limiting their growth and profitability:

Inconsistent Lead Quality

Their previous lead sources provided data with high error rates, outdated information, and poor targeting, resulting in wasted time and resources.

High Acquisition Costs

They were spending an average of $1,250 to acquire each new customer, significantly impacting their profitability and return on investment.

Limited Growth

Despite having capital available to fund more deals, their lead generation constraints were preventing them from scaling operations.

Competitive Pressure

Increasing competition in the MCA space meant they needed to improve efficiency to maintain market share.

"We were spending too much time chasing bad leads. Our sales team was frustrated, and our growth had plateaued. We knew we needed a more reliable source of quality leads to break through to the next level."

Michael Reynolds

Director of Sales, Capital First Funding

The Solution

After evaluating several lead providers, Capital First Funding chose Master MCA's premium UCC leads package for the following reasons:

Implementation Strategy

1
Triple-Verified Data: Each lead underwent Master MCA's proprietary verification process to ensure accuracy and timeliness.
2
Volume Scaling: Started with 1,000 leads per month, scaling to 2,000 leads monthly by month 3.
3
CRM Integration: Seamless integration with their existing Salesforce CRM system.
4
Lead Scoring: Implementation of a custom scoring system to prioritize the most promising leads.
5
Sales Training: Specialized training for their team on how to effectively work with UCC leads.

Implementation process diagram

Implementation Timeline

1
Month 1
Initial Implementation
Integrated UCC leads into existing CRM and trained sales team on new data points.
2
Month 2
Process Optimization
Refined lead scoring system and implemented automated follow-up sequences.
3
Month 3
Team Expansion
Hired 5 additional sales representatives to handle increased lead volume.
4
Month 4
Conversion Rate Improvement
Implemented new sales scripts specifically tailored to UCC lead characteristics.
5
Month 5
Scaling Operations
Added 7 more sales representatives and expanded office space.
6
Month 6
Full Integration
Fully optimized lead flow with automated nurturing and prioritization.

The Results

Within six months of implementing Master MCA's UCC leads, Capital First Funding achieved remarkable results across all key performance indicators:

Monthly Funding Volume Growth

Monthly funding volume increased from $1.2M to $3.8M over 6 months

Key Performance Metrics

Metric	Before	After	Change
Monthly Funding Volume	$1.2M	$3.8M	215%
Cost Per Acquisition	$1,250	$400	-68%
Lead Conversion Rate	2.1%	5.8%	176%
Average Deal Size	$32,000	$47,500	48%
Sales Team Size	8 reps	20 reps	150%

"The quality of Master MCA's UCC leads transformed our business. Not only did we see an immediate improvement in conversion rates, but the increased efficiency allowed us to scale our team and funding volume beyond what we thought possible in such a short timeframe."

Jennifer Blackwell

CEO, Capital First Funding

Additional Benefits

Improved Team Morale

Sales representatives reported higher job satisfaction due to better quality leads and increased success rates.

Expanded Market Reach

Accessed new industry segments and geographical areas previously untapped.

Higher Quality Portfolio

Better lead quality translated to more reliable merchants and lower default rates.

Competitive Advantage

Faster growth allowed them to gain market share against larger competitors.

Future Plans

Building on their success with Master MCA's UCC leads, Capital First Funding has developed an ambitious growth strategy for the coming year:

→
Scaling Lead Volume: Planning to increase to 3,000 UCC leads per month.
→
Team Expansion: Hiring an additional 10 sales representatives.
→
New Office Location: Opening a second office in Atlanta to better serve the Southeast region.
→
Lead Diversification: Exploring Master MCA's bank statement leads to complement their UCC lead strategy.

Projected Growth

With their current trajectory and expanded lead strategy, Capital First Funding projects reaching $7.5 million in monthly funding volume by the end of next year—a 525% increase from their starting point before implementing Master MCA's leads.